the description
The importance of digital marketing is becoming increasingly important these days due to the increasing presence of users in this digital world and their spending a relatively long time every day, which may extend to several hours. It is no secret that smartphones are increasingly being used by almost all age groups. A recent study showed that the average person checks his smartphone between 80 and 160 times per day, and this number is constantly increasing. Since the attention and interest of users has become on these digital channels, it has become very necessary to be present where the users are and communicate with them there.
The digital marketing major contains 3 courses:
In the search engine optimization course, we will learn what search engine optimization is by learning how search engines in general and the Google search engine in particular work. Then we will learn how to understand the search behavior of the target audience and how to find appropriate keywords to employ in the site content and in other places that we will learn about during this course. After that, we will learn what the search results ranking factors are and how we deal with them to achieve the best appearance on search engines. Then we will learn about the technical factors in the search engine optimization process, and after that we will learn about the importance of internal and external links and the best practices on social media platforms to help website pages obtain a better ranking in the results.
In the digital analysis course, we will learn about the basic principles of the digital analysis process and how to build a digital analysis plan with an example. Then we will learn about the Google Tag Manager tool with a practical example of how to install a tracking tag for Google Analytics. Then we will learn about the most important reports in the Google Search Console tool, which helps us analyze our presence on the Google search engine. After that, we will learn about one of the most important digital analysis tools for websites, which is the Google Analytics tool, where we will learn about the most important reports in it. Then we will learn about the Firebase tool used to analyze smartphone applications, after that we will learn about the YouTube analysis tool, Facebook page analysis tools, and the Twitter analysis tool.
In the correct digital presence course, we will learn how to plan the correct digital presence by learning about our customers’ digital journey. Then we will learn about the Google My Business tool, the best practices on it, and how to make the most of it. After that, we will learn how to plan and build a simple and effective website using the Google Sites tool. How to publish this website on the Internet. Then we will learn about the best practices for the correct presence on social media platforms, and we will also learn about supporting tools that help us create distinctive content that helps us increase interaction on these platforms. Then we’ll learn best practices when building a smartphone app. Then we’ll talk about how to create the right digital content, and finally we’ll learn how to create and manage effective email campaigns.
